At times at events, by email and just in casual conversations I may get asked about the changing of a website rankings in the Google search results. I often redirect these questions to this excellent document in the Google Webmaster Help Center <link> but I would like to take this opportunity to share my thoughts [...]
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Believe you dropped in search engine rankings?
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Why Structuring Your Website Matters
The short answer is: “to help you visitors and search engine crawlers better understand the content of your website”. This may sound like common sense, however I find myself often surprised how many websites forget this small yet important part of website optimization.
Last week I was a speaker on the Google Site Clinic at the [...]