From the category archives:

SEO

Believe you dropped in search engine rankings?

December 10, 2009

At times at events, by email and just in casual conversations I may get asked about the changing of a website rankings in the Google search results. I often redirect these questions to this excellent document in the Google Webmaster Help Center <link> but I would like to take this opportunity to share my thoughts [...]

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Why Structuring Your Website Matters

October 20, 2009

The short answer is: “to help you visitors and search engine crawlers better understand the content of your website”. This may sound like common sense, however I find myself often surprised how many websites forget this small yet important part of website optimization. Last week I was a speaker on the Google Site Clinic at [...]

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Explore Your Back-Links. Here’s How!

June 21, 2009

In the Google Webmaster Guidelines it states “avoid links to web spammers or ‘bad neighborhoods’ on the web, as your own ranking may be affected adversely by those links” and it is important to remember that this advice applies to both your forward and back-links. It is easy to control the forward-links of your website [...]

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