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About the Author

is a former member of the Google Search Quality team and the Google Ad Traffic Quality team. At Google, Fili spent 7 years hunting web spam and click spam, defining spam policies, educating webmasters and improving the quality of Google search results worldwide. From Berlin in Germany, Fili nowadays works at SearchBrothers.com as a SEO Consultant helping clients to optimize their websites for search engines and recover from Google penalties and Google algorithmic updates.

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